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Marketing Resume — channels, metrics and examples

Build a marketing resume organised around channels and outcomes: acquisition, content, lifecycle and brand work with real numbers.

Marketing is judged on numbers, so your resume should be too — but only the numbers you actually own. Ownership is more persuasive than a large figure you cannot explain.

Organise by outcome, not by tool

  • Acquisition — channels, spend, CAC, conversion
  • Content and SEO — traffic, rankings, pipeline contribution
  • Lifecycle and CRM — retention, activation, email performance
  • Brand and creative — reach, sentiment, campaign results
  • Operations — reporting, tooling, team enablement

Example bullets

  • Grew organic sessions from 18k to 64k monthly over three quarters by restructuring the content cluster
  • Cut blended CAC 22% by reallocating budget across four paid channels
  • Built the lifecycle email programme driving 31% of weekly revenue

Common mistakes

  • Listing tools instead of results
  • Taking credit for numbers owned by the wider team — recruiters ask
  • No channel specialism stated, so the resume reads as a generalist for everything
  • Portfolio links that are not clickable or not included